Immersion Active Engaged by Four New Clients; Agency Selected for its Experience Marketing to Boomers and Seniors Online

Frederick, MD (PRWEB) June 18, 2010

Immersion Active(immersionactive.com) the only internet marketing agency focused exclusively on the baby boomer and senior markets, today announced the addition of four new clients during the second quarter of 2010 including an international software company, a national builder of active adult communities, a chain of family owned funeral homes and the official supplier of caskets and urns to Notre Dame University alumni and their families.

David Weigelt, Chief Marketing Strategist and Partner at Immersion Active said, ?The boomer and senior markets have a wide range of needs from help with aging parents, to housing, to managing their own financial and health needs.? He continued, ?Our newest clients certainly reflect the breadth of those needs as well as our success in engaging these consumers online across a variety of industries.?

Among Immersion Active?s new clients is Reimage an Israeli company that develops software to help clean-up and repair PC?s of damaging viruses. Weigelt said that Immersion Active is providing Reimage with their 3x3 Boomer Engagement Consultation that includes analysis of their current marketing efforts and the development of a consumer-specific online strategy to reach their 50-plus consumer.

Another company benefiting from Immersion Active?s 3x3 Boomer Engagement Consultation is Renaissance Funeral Homes of Long Island, New York, and Raleigh, North Carolina. Weigelt said that additionally Immersion Active will help this family-run business develop an effective blog strategy and improve their search engine optimization (SEO).

Immersion Active?s work with one of the nation?s largest homebuilders will include the development, execution and management of their national email marketing program targeting adults ages 55-plus. Campaign reporting and insight will be provided by Immersion Active?s analytics and optimization team.

The newest addition to the Immersion Active client list is Trappist Caskets of the New Melleray Abbey in Peosta, Iowa. The agency will be conducting an online marketing campaign aimed at driving traffic to, and increasing sales on, their existing website. Weigelt said, ?The monks have a terrific story to tell. They handcraft each casket and urn from wood harvested on their own 1,200 acre forest. Upon completion, each casket or urn is personally blessed by the monk craftsmen and a tree is planted in honor of the deceased. Their business is inherently ?green? while having a price point perfectly suited for today?s consumer.? He added, ?Such care and quality goes into these pieces that the University of Notre Dame named Trappist Casket their official supplier. We?re excited to be working with such an inspiring client.? To kick off this latest project, Immersion Active will be spending three days in July at the monastery living and working along side of the monks.

Weigelt and his business partner Jonathan Boehman are the co-authors of Dot Boom: Engaging Baby Boomers Through Meaningful Online Engagement, a book that provides companies with a roadmap for developing boomer marketing strategies, especially through the use of Internet marketing and social media. Weigelt said, ?The boomer market includes some 78 million individuals. It?s a large and divers group of consumers that has certain expectations and pretty much demands they be met or they?ll move on. Immersion Active helps our clients meet those needs with an approach that is focused on establishing genuine relationships.?

About Immersion Active

Immersion Active is the Internet marketing agency for the 50-plus markets. Founded in 1998, the agency helps brands leverage digital media in forming profitable relationships with boomers and seniors online. Immersion Active has been the recipient of over 100 regional, national and international awards for its work in interactive design and marketing. Clients include AARP, Del Webb and Home Instead Senior Care. In 2009, Immersion Active's founders published: Dot Boom: Marketing to Baby Boomers Through Meaningful Online Engagement. For more information, visit http://www.immersionactive.com.

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New Online Interface at PostcardsandInvitations.com Combines QR Codes and Direct Mail Marketing

Simpsonville, SC (PRWEB) June 14, 2011

Last week, Astonishingmail LLC debuted several new online features for its subsidiary website PostcardsandInvitations.com, making it simple for small business owners to create custom direct marketing pieces online and easily incorporate QR Codes into the layout.

QR Codes, or Quick Response Codes, are two-dimensional barcodes that may be scanned with a Smartphone to immediately take the viewer from printed material to online content such as a landing page, movie clip, or Facebook page right on their mobile device.

The result is ?interactive? direct mail marketing postcards, bridging the gap between the business? offline and online marketing.

?Just imagine how much more powerful your marketing message will be when you combine the proven impact of direct mail with the power of your social media and videos,? said John Welsh, founder and owner of direct-mail company PostcardsandInvitations.com. ?The novelty of QR Code invitations is hard to resist. Many consumers scan them just to see where they go!?

QR Code cards may take the viewer from a printed piece to the company website, Facebook page, online product demo, detailed product information page, event signup, special offer, even messaging targeted towards each individual consumer (with the use of personalized URLs). Any online content or document that can be viewed on a Smartphone will work with a QR code.

?It?s important to think strategically,? said Welsh, identifying some tips for successful QR Code campaigns. ?Consider what you are seeking in terms of a response to your direct mail, and your online content can provide supporting information or a call to action, or both. Are you seeking Facebook fans, event registrations, product inquiries, sales leads? The message on your printed card and in the online content need to make sense together.?

For example, a realtor with a hot new property might link her direct mail photo postcards to a YouTube video tour of the building and contact info. Asking for someone to donate to a cause? Take the viewer directly to a mobile-friendly donation page. A product video would be perfect for a new gadget, especially when paired with a request-for-demo form.

?Add a QR Code to any of your business marketing communications ? such as postcards or business thank you cards ? for an exciting dimension of interactivity, transporting the user to additional information and the marketer to higher response rates,? said Welsh. ?And it?s easy. Anyone new to the technology can first visit PostcardsandInvitations.com and watch our video explaining how to use QR Codes, or those already familiar can go directly to our website and get started today.?

Welsh?s direct mail company PostcardsandInvitations.com has an intuitive online interface to design professional small business postcards. Through the interface, add a QR Code directly into the mail piece to connect clients to online videos, signup forms, or product information. Upload your mailing list or purchase one online.

PostcardsandInvitations.com then professionally prints, addresses, and mails your cards the next business day.

?QR Codes aren?t just for business,? reminds Ginny Welsh, John?s wife and business partner. ?They?re perfect for adding interactive content to mailed birth announcements, baby shower invitations, holiday greeting cards, and photo postcards.?

About Postcards and Invitations

Postcards and Invitations, a subsidiary of Astonishingmail LLC, was founded by John & Ginny Welsh in 2010 and features some of the most advanced greeting card and postcard personalization tools available on the Internet. The company offers fast, easy and affordable greeting cards, invitations and postcards for consumers and business without sacrificing quality or customer service.

For additional information, contact John Welsh at 864-297-2771 or john at astonishingcards dot com, or write to him at Postcards and Invitations, c/o Astonishingmail LLC, 206 Asheton Lakes Way, Simpsonville, SC 29681

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Internet Marketing Firm TruePresence Welcomes Milestone 20th Franchise

Baltimore, MD (PRWEB) September 19, 2007

TruePresence, a national Internet marketing firm that helps businesses find, get and keep customers online, today announced that it has expanded to 20 markets nationwide with the addition of five new franchise owners. The new additions include Chuck Beardsley (Scotch Plains, New Jersey), Bruce Breeden (Ashville, North Carolina), Caterina McIntyre (Charleston, South Carolina), David Royal (Omaha, Nebraska), and Mike Vendal (North Detroit).

"Each local franchise has the power of the national TruePresence brand behind it, giving owners an incredible advantage to stay competitive in today's increasingly wired world," said TruePresence President Michael Teitelbaum.

With the welcoming of their 20th franchise owner, TruePresence has doubled their number of locations in just one year. Teitelbaum says the rapid growth is on pace with expectations and is representative of the significant opportunity in the Internet marketing industry.

"With twenty franchises and counting, TruePresence is on track to achieve the truly national presence we've envisioned," said Teitelbaum. "Sales, marketing and media professionals throughout the country are recognizing that almost every business has a need for consultative Internet marketing expertise."

TruePresence was founded in 2005 to meet the growing demand for effective Internet marketing programs that generate measurable results and demonstrate a solid return on investment. Key services include web design and development, search engine marketing, email marketing, online advertising, hosting and support.

Franchise owners are a carefully selected group of experienced marketing and sales professionals, trained and educated to offer clients the most powerful and effective solutions for their specific business needs.

New Franchise Owners & Markets

Chuck Beardsley - Scotch Plains, New Jersey

Chuck brings 17 years of local, national and international marketing experience to TruePresence. Chuck's marketing career began in the music industry, where he worked as a concert producer throughout the US, Mexico, and South America, most notably for the premier Ritz nightclub in New York City. Chuck also served as Manager of Acquisitions for Polygram Diversified Entertainment, developing merchandising strategies for up-and-coming artists.

Bruce Breeden - Asheville, North Carolina

Bruce brings over 20 years of proven achievement in building effective marketing strategies and general business management to TruePresence. Most recently, Bruce served as the Director of Global Services for Thermo Fisher Scientific, a $ 9B global life sciences company. Bruce developed a strategic plan to focus on both traditional after-market support and emerging value-add services for a $ 100MM global business organization. Prior to Thermo Fisher Scientific, Bruce completed a 23 year career with Beckman Coulter Inc., a $ 2B global medical diagnostics and life sciences company, leading their post-sale support organization and implementation of a global CRM initiative focused on customer acquisition and retention strategies as part of a strategic customer care program.

Caterina McIntyre - Charleston, South Carolina

Caterina brings over 15 years of marketing experience to TruePresence, having served in various sales, marketing and business development roles for companies like Comcast, AT&T Broadband, Net2Phone, Cablevision and TKR. Most recently, as a Regional Senior Director of Marketing for Comcast, Caterina was responsible for customer acquisition, retention and new product launches. She developed and implemented strategic marketing plans including pricing models, direct mail, traditional media and Internet marketing tactics that helped achieve targeted revenue and cash flow growth goals. She now enjoys sharing her knowledge and helping clients achieve greater success through the Internet marketing strategies developed by TruePresence.

David Royal - Omaha, Nebraska

David brings 30 years of sales, contract administration, and project management experience to TruePresence's first Midwest office. Much of that time was spent as owner of a building automation and control systems company. Dave will build his TruePresence business through his many business contacts in organizations where he holds leadership positions. Once established, he plans to bring his sons Brad and Todd into the business.

Michael Vendal - Detroit, Michigan

Michael's entire career has centered on providing his clients with sales and marketing expertise and solutions that leverage technology and the Internet to support business. Most recently, he served as the Chief Information Officer of Carhartt Inc., a premium outdoor gear and clothing manufacturer. While at Carhartt Inc., he led cross-functional teams to design, build and implement various ecommerce initiatives, including the company's first direct-to-consumer channel of distribution via the web. Michael holds an MBA and Bachelor of Science degree from Wayne State University, with emphasis in both Marketing and Information Systems.

Nationwide, TruePresence now has offices in the following cities and markets:

1.????Austin, Texas

2.????Asheville, North Carolina

3.????Baltimore, Maryland

4.????Boca Raton, Florida

5.????Central Virginia

6.????Central Connecticut

7.????Charleston, South Carolina

8.????Denver, Colorado

9.????Detroit, Michigan

10.????Ellicott City (Howard County), Maryland

11.????Fairfield County, Connecticut

12.????Greenville/Spartanburg, South Carolina

13.????Omaha, Nebraska

14.????Orlando, Florida

15.????Reston, Virginia

16.????Scotch Plains, New Jersey

17.????St. Petersburg, Florida

18.????Springfield, Massachusetts

19.????Wilmington/Newark, Delaware

20.????Worcester, Massachusetts

About TruePresence

TruePresence is a national Internet marketing firm dedicated to helping businesses of all types and sizes find, get, and keep customers. The company's unique franchise approach lets clients work strategically with a local consultant, while a national team of web design, development, and online marketing experts manages the fulfillment of each client solution. Headquartered in Baltimore, Maryland, TruePresence currently has 20 franchise offices operating across the country and is actively expanding to new markets. For more information, visit http://www.truepresence.com.

Media contact:

Greg Abel

Abel Communications for TruePresence

410-466-0049

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The Outdoor Store Selects IC9design as their Internet Marketing Team

Rochester, NY (PRWEB) May 12, 2010

The Outdoor Store announced today that they have chosen IC9design as their internet marketing provider. IC9design is a rapidly growing integrated marketing solutions provider located in Bloomfield, NY that specializes in internet marketing, website design and development, eCommerce, and search engine optimization.

IC9design will be handling a variety of marketing services for The Outdoor Store including web design and development, content development, newsletters, and email marketing. They will also be adding a powerful eCommerce store to the newly designed website. The site will be driven by a database so they can control all the content and make changes in real time.

The Outdoor Store, located on Routes 5 & 20 in Bloomfield, New York, is nationally known for its fun, family-oriented atmosphere and the largest selection of Carhartt? in the area, American-made products from Johnson Woolen Mills located in Vermont, footwear, local products, and live bait.

?We have the whole family covered from head to toe,? said Gail, Owner of The Outdoor Store. ?Every day families from around the area come by to visit and tell us how much they love our store. Even when you?re having a bad day, you hear something like that and it brightens your spirits. We?re looking to recreate that atmosphere online so when people are shopping on the web, they feel that same vibe they get when they walk through the front door.?

Families just can?t get enough of The Outdoor Store, even coming from miles away to visit the grinning old truck Mater that Gail?s daughter envisioned after watching the movie ?Cars.? Mater is just a small piece of what makes The Outdoor Store such a delight for adults and children. After gearing up with some new outerwear, kids can enjoy the playground while their parents practice at the free 3D range located next to the store?s newest addition, Bullzeye Archery. Just beware of the life-like Velocirapter that stalks the nearby deer targets.

Ian Caspersson, IC9design's Owner and Creative Director, was enthusiastic about adding The Outdoor Store as a new client. "I?ve know about, and shopped at, The Outdoor Store for a very long time. They are a great group of hard working people and I?m grateful they asked us to improve their online presence. The store has this unique atmosphere that is comforting and appealing to the senses as soon as you walk in the front door. We?re building a site that emanates this same feeling. Our goal is to bring the store online with the same look and feel. I can?t wait to see the results they get from the campaigns we are planning for them.?

About IC9design

IC9design provides creative website design, graphic design, and integrated marketing solutions to businesses interested in boosting their market presence online. Since their inception in 2008, IC9design has grown by 300% and services clients from New York to Florida. For more information about IC9design, please visit the IC9design website at http://www.ic9design.com or call 585-662-8889.

About The Outdoor Store

The Outdoor Store is located on Routes 5 & 20 in Bloomfield, NY. Called the ?biggest lil? store in the Finger Lakes,? The Outdoor Store has been selling Carhartt, outdoor gear, gifts, locally made products, and live bait since 1996. For more information, visit http://www.theoutdoorstorebloomfield.com or call 585-657-7412.

IC9design Contact:

Ian Caspersson

Owner & Creative Director

585-662-8889

http://www.ic9design.com

The Outdoor Store Contact:

Jason Louster

Manager

585-657-7412

http://www.theoutdoorstorebloomfield.com

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Marketing Partnership Offers Consumers Seamless Funeral Planning Options

Denver, CO (PRWEB) June 14, 2011

It was announced today that Denver-based Une Belle Vie Memorial Urns will partner with Seattle-based iMortuary, one of the most visited online funeral home directories, to offer a more seamless funeral planning process for online consumers.

The two companies operate on separate websites; Une Belle Vie offering traditional, artistic and custom cremation urns and iMortuary providing a funeral home and cemetery directory of thousands of locations throughout the United States. The iMortuary site already offers reference resources, local funeral planning adviser connections, and the option to send flowers throughout the United States. The addition of the Une Belle Vie affiliation will allow consumers to use the site for shopping for hundreds of urns as well.

?Navigating through funeral planning is not easy; it?s an expensive process and obviously emotional. When you?re dealing with the passing of a loved one, all the details can really add to the stress of the situation,? explained Melody Jamali, president of Une Belle Vie. ?This partnership creates one place to take care of all the different aspects of the funeral process ? from flowers, to urns, to locating a funeral homes or crematorium.?

The partnership between iMortuary and Une Belle Vie is a strategic plan for both companies to streamline the funeral planning process and offer consumers online options.

?The way that consumers approach funeral planning has fundamentally shifted to include the Internet. We strive to create an information-rich experience with access to the essential funeral resources consumers need. Adding the option to select and purchase an urn is an extension of this strategy,? said Minda Brusse, co-owner of iMortuary.

About Une Belle Vie

Une Belle Vie Memorial Urns is a Denver, Colorado-based company focusing on providing a supportive and informed experience whether families are planning for the future or coping with the passing of a loved one. Their online community and urn store offer artisan-crafted, decorative cremation urns in a variety of materials designed to celebrate life, personality and offer fitting memorials for those we love. Visit their community of caring online via Facebook and their continuously updated library of educational articles at their cremation blog.

About iMortuary

iMortuary.com is one of the most visited funeral home and cemetery directories on the Internet with over 150,000 consumers each month; the company is based in Seattle, Washington and is one of the forerunners in bringing Internet marketing opportunities to the death-care industry. Founded in 2007, the company is a proud member of the International Cemetery, Cremation and Funeral Association (ICCFA). The company provides everything from funeral home directory information to funeral planning resources for consumers. Through a partnership with afpHORIZON, an innovative pre-need marketing company, funeral homes and cemeteries can enroll with iMortuary.com for enhanced directory listings, funeral leads, and SEO consulting services. iMortuary?s consumer-oriented funeral blog offers frequent articles on funeral planning and death-related matters.

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