Immersion Active Engaged by Four New Clients; Agency Selected for its Experience Marketing to Boomers and Seniors Online

Frederick, MD (PRWEB) June 18, 2010

Immersion Active(immersionactive.com) the only internet marketing agency focused exclusively on the baby boomer and senior markets, today announced the addition of four new clients during the second quarter of 2010 including an international software company, a national builder of active adult communities, a chain of family owned funeral homes and the official supplier of caskets and urns to Notre Dame University alumni and their families.

David Weigelt, Chief Marketing Strategist and Partner at Immersion Active said, ?The boomer and senior markets have a wide range of needs from help with aging parents, to housing, to managing their own financial and health needs.? He continued, ?Our newest clients certainly reflect the breadth of those needs as well as our success in engaging these consumers online across a variety of industries.?

Among Immersion Active?s new clients is Reimage an Israeli company that develops software to help clean-up and repair PC?s of damaging viruses. Weigelt said that Immersion Active is providing Reimage with their 3x3 Boomer Engagement Consultation that includes analysis of their current marketing efforts and the development of a consumer-specific online strategy to reach their 50-plus consumer.

Another company benefiting from Immersion Active?s 3x3 Boomer Engagement Consultation is Renaissance Funeral Homes of Long Island, New York, and Raleigh, North Carolina. Weigelt said that additionally Immersion Active will help this family-run business develop an effective blog strategy and improve their search engine optimization (SEO).

Immersion Active?s work with one of the nation?s largest homebuilders will include the development, execution and management of their national email marketing program targeting adults ages 55-plus. Campaign reporting and insight will be provided by Immersion Active?s analytics and optimization team.

The newest addition to the Immersion Active client list is Trappist Caskets of the New Melleray Abbey in Peosta, Iowa. The agency will be conducting an online marketing campaign aimed at driving traffic to, and increasing sales on, their existing website. Weigelt said, ?The monks have a terrific story to tell. They handcraft each casket and urn from wood harvested on their own 1,200 acre forest. Upon completion, each casket or urn is personally blessed by the monk craftsmen and a tree is planted in honor of the deceased. Their business is inherently ?green? while having a price point perfectly suited for today?s consumer.? He added, ?Such care and quality goes into these pieces that the University of Notre Dame named Trappist Casket their official supplier. We?re excited to be working with such an inspiring client.? To kick off this latest project, Immersion Active will be spending three days in July at the monastery living and working along side of the monks.

Weigelt and his business partner Jonathan Boehman are the co-authors of Dot Boom: Engaging Baby Boomers Through Meaningful Online Engagement, a book that provides companies with a roadmap for developing boomer marketing strategies, especially through the use of Internet marketing and social media. Weigelt said, ?The boomer market includes some 78 million individuals. It?s a large and divers group of consumers that has certain expectations and pretty much demands they be met or they?ll move on. Immersion Active helps our clients meet those needs with an approach that is focused on establishing genuine relationships.?

About Immersion Active

Immersion Active is the Internet marketing agency for the 50-plus markets. Founded in 1998, the agency helps brands leverage digital media in forming profitable relationships with boomers and seniors online. Immersion Active has been the recipient of over 100 regional, national and international awards for its work in interactive design and marketing. Clients include AARP, Del Webb and Home Instead Senior Care. In 2009, Immersion Active's founders published: Dot Boom: Marketing to Baby Boomers Through Meaningful Online Engagement. For more information, visit http://www.immersionactive.com.

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Related Urns Press Releases

Active and Able Adds New Talking Watches to their Extensive Selection of Assisted Living Aids

Des Plaines, IL (PRWEB) November 12, 2011

Active and Able has a large selection of talking watches suitable for every occasion, from silver or gold tone watches for formal affairs to leather banded watches for casual activities. Six talking watches have recently been introduced to Active and Able?s already impressive array of watches so it is certain that the perfect watch can be found to fit any lifestyle and any budget.

The Atomic Talking Watch boasts an attractive chrome finish and an expansion wristband, which is ideal for those who find it difficult to fasten tradition watchbands due to arthritis or dexterity limitations. This attractive and clever watch automatically resets itself and adjusts for Daylight Savings time. The Atomic Watch announces the time, date and day of the week in a clear male voice and also has an hourly chime/time announcement, which can be turned off, if so desired. A cassette with operation instructions is included and audible clues help the owner navigate through alarm setting and other functions.

For those with an active outdoor lifestyle, the Digital Analog Water Resistant Talking Sport Watch is the perfect companion for almost any activity. The time is announced in a clear, pleasant female voice and the watch also has an hourly chime that can be turned off. The Water Resistant Talking Sport Watch also boasts an alarm with snooze capability so the wearer doesn?t lose track of time while out and about. This black watch with durable resin watchband has four function buttons plus crown for setting analog time.

In addition to talking watches, Active and Able offers a large selection of innovative assisted living aids to allow those with hearing, memory, mobility, vision and dexterity concerns live an active, able and independent lifestyle.

About Active and Able

Active and Able is a subsidiary of Specialty Store Services, a second-generation family owned business that offers everything necessary to operate a thriving retail store, from logistical solutions and retail supplies to custom and stock fixtures. Active and Able was created in response to the need for assisted living aids to help those people with mobility, audio or visual limitations live more independently and comfortably. This service-driven company has cultivated relationships with global partners while developing the expertise and knowledge required to provide competitive prices, outstanding customer service and quality products.

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Cintas Releases New Carhartt Rental Active Jacket

Cincinnati, OH (PRWEB) November 03, 2011

Cintas Corporation, North America?s largest uniform supplier, has added a popular Carhartt Rental Active Jacket to its Carhartt Rental Workwear line. This addition was prompted by an overwhelming demand by Cintas customers, many of whom work outdoors and in cold temperatures.

?Carhartt is synonymous with outerwear, so with colder months approaching, this was a natural addition and ideal timing,? says Chuck Helmes, National Director of Garment Strategy for Cintas Corporation. ?Based on the success of our Carhartt Rental Workwear line and the fact that this is one of Carhartt?s best-selling items, we are confident it will be well-received.?

The Carhartt Rental Active Jacket is available in Carhartt brown and features a quilted flannel lining for warmth, an attached hood, two large lower outside front pockets and secure inside pockets, triple-stitched seams for added durability and a heavy-duty zipper. It is available in sizes small through 5XL.

The Carhartt Rental Active Jacket, along with the rest of the Carhartt Rental Workwear line, was developed exclusively for Cintas. Workers will appreciate the styling, durability and rugged performance one would expect from Carhartt with the added benefits of laundering, repair and replacement that accompany a Cintas Rental Program. Businesses can now supply Carhartt, a brand that workers recognize and trust, in a cost effective manner, while increasing morale and exuding a professional company image.

The Carhartt Rental Workwear line launched in 2010 as part of a new partnership between Cintas and Carhartt, which was founded in 1889 and is a global manufacturer of premium rugged apparel.

?We look forward to the continued success of our rental workwear partnership with Cintas and are excited to add the Carhartt Active Jacket into the Carhartt rental apparel product offering ? a very popular style that our consumers know, love and trust,? said Rick Fecowicz, director of Carhartt Licensing.

The Carhartt Rental Workwear line also includes a Work Shirt available in blue and sandstone, a Carpenter Jean, a 5-Pocket Work Jean and a Dungaree Pant available in navy and duck brown. For more information about Carhartt Rental Workwear from Cintas, visit: http://www.cintas.com/Carhartt.

About Cintas

Headquartered in Cincinnati, Cintas Corporation provides highly specialized services to businesses of all types primarily throughout North America. Cintas designs, manufactures and implements corporate identity uniform programs, and provides entrance mats, restroom supplies, promotional products, first aid, safety, fire protection products and services and document management services for approximately 900,000 businesses.

About Carhartt, Inc.

Established in 1889, Carhartt is a global premium work wear brand with a rich heritage of developing rugged apparel for workers on and off the job. Headquartered in Dearborn, Mich., with more than 3,600 employees worldwide, Carhartt is privately owned and managed by the descendants of the company?s founder, Hamilton Carhartt. For more information, visit http://www.carhartt.com.

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