Luxury Leather Accessories Brand TES Announces the Limited Edition ?Artigiano? Series of Hand Hammered Damascus Steel and Alligator Belts

(PRWEB) January 20, 2011

http://www.tessrl.it, TES, today announced the limited edition of 500 pieces of the ?Artigiano? belt as part of their Autumn / Winter 2012 Men?s Collection being presented at TRANOI during the Paris Menswear Fashion Week, from January 22nd ? 24th, 2011.

The ?Artigiano? belt is a homage to the ideal of the craftsman. ?Every now and then I must remind myself? says Lorenzo Vaccari, TES founder and Production Director, ?that the belt was an object of absolute use, to hold up the pants of a man who was hard at work?. With this in mind Mr. Vaccari sourced raw Damascus steel tablets, that he then cut down to plates measuring 1 cm by 3 cm, each plate is then attached by hand with 4 screws to a forged solid brass base.

?It wouldn?t make sense to attach this Damanscus steel plate to a factory bought buckle. In order to be authentic, and truly call to mind the idea of the artigiano who uses his own two hands to create what he needs I had to go through that process myself, carving the belt latch with old fashion tools and utilizing manual ingenuity?.

The Limited Edition ?Artigiano? Series juxtaposes a crude concept with a perfect execution and esteemed materials such as beeswax treated alligator lined in the finest malleable calf leather and rarely used Damascus steel. Only 500 buckles were created and no more will be produced.

Each belt will come with a fire stamped imprint on the reverse side with the series number in this format ?1/500 Serie Artigiano Edizione Limitata 2011?. The series will be available for buyers and distributers at the TRANOI Fashion Fair, Parc Royal, 10 rue du Parc Royal, Paris 3. Each buyer will receive a certificate with each belt, guaranteeing it?s authenticity and series number.

TES will also make a limited quantity of the ?Artigiano? Series available through their new online store launching in March 2011, http://www.tessrl.it .

Every TES product is created in Castelfranco Emilia in the Emilia Romagna region of Italy at the TES laboratory. Production is completely overseen by the Vaccari Family guaranteeing perfection and quality assurance. TES specializes in the creation and design of luxury accessories including belts and wallets in exotic leathers and buckles in Siver 925, Damascus and Vermeil.

BRAND PHILOSOPHY:

Authenticity, heritage and innovation. These three principles are applied to create a quality product of real value that stands in the face of time.

Our leathers are chosen based on a frame of reference to the traditions and standards of the old tanneries.????The materials are then brought together with consideration for the overall effect of the final product. Each piece is enhanced through manual craftsmanship and becomes a collector's item that expresses emotion, research and validity. Above all, our products are pleasurable to hold, to truly appreciate them they must be touched, that is where the difference lies.

Creativity is rarely enough to create luxury. The TES Men's accessory is an intersection between design, a conviction to surpass expectations and the skilled ability of the Vaccari family, experts in their field. All work is completed in the TES workshop, located in the small town of Castelfranco Emilia, a region known for its leather-working heritage.

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Luxury Retailer J.W. Cooper Reintroduces its Brand to the World Through a New Virtual Boutique

Miami, FL (PRWEB) April 21, 2011

The secret is out. Now, whether you live in the U.S. or Europe, Asia or the Emirates, J.W. Cooper, renowned purveyor of the most unusual, one-of-a-kind collectible accessories for men and women, and artistic carvings, is at your fingertips. The niche retailer, also revered as the market leader in luxury boots, belts and buckles, has created a whole new world for aficionados of the original to enjoy J.W. Cooper.

A carefully curated exhibition of contemporary, one-of-a-kind and custom-designed accessories, collectibles and art is now easily accessed through its newly expanded and redesigned website, http://www.jwcooper.com. While stepping inside the J.W. Cooper flagship boutique at Bal Harbour Shops in Bal Harbour, Florida, or its New York City store at The Shops at Columbus Circle is an original experience, visitors to the virtual boutique will also become immersed in the world of J.W. Cooper.

Imaginative stories and original content dig into the origins of the brand's most exciting works and craftsmen, as well as the story of J.W. Cooper itself. Developed by Rm2 Project, Inc., a Miami-based web marketing firm, the site also puts the user in control, is easy to navigate, and allows simple yet secure purchasing options. Most importantly, it allows visitors to see materials showcased in its accessories, collectibles and art, and the artisanship of the pieces, which has always made J.W. Cooper a genuine stand out.

?Every item we carry is a work of art and becomes a part of its owner, whether it?s a hand-carved belt buckle, a piece of rare turquoise jewelry or a one-of-a-kind carving crafted from fossilized walrus tusk, 50 million-year-old amber, Polish jet and sapphire," says Todd Rauchwerger, CEO of J.W. Cooper. "From the first purchase, a collector is born. These are pieces that have been appreciated by our clients for years, and why they make our collectible carvings, belts, buckles, jewelry and other accessories part of their lifestyle."

The virtual boutique has a design that keeps consistent with the company's brand mission ? to constantly surprise its clientele, those who desire to own or give something that no one else has. The J.W. Cooper virtual boutique will captivate audiences with its enticing, exciting and dynamic new venue.

?This website captures that element of surprise we strongly value and that our clients seek, making this the perfect online companion for our stores. Our frequent updates will showcase pieces that you won?t find in any other retail store, and we'll share with our visitors lively stories behind the pieces and so much more,? says Rauchwerger.

Rich, original content unveils what's truly spectacular about owning a piece from J.W. Cooper. No other luxury retailer offers resources of this magnitude in a number of design forms: belts, buckles, fashion accessories for men and women, and even carved sculptures. Yet, there are clean and classic items to satisfy any taste with pieces crafted from smooth skins and precious and semiprecious metals and gemstones, including 18-karat gold, sterling silver, diamonds, rubies and sapphires.

"As visitors peel back layer upon layer of the site, they will realize truly what J.W. Cooper is all about, and its ability to be the source for some of the most exceptional luxury fashion goods not found anywhere else -- one piece at a time."

Of course, those who discover the virtual world of J.W. Cooper will be able to join the J.W. Cooper collectible community by becoming a fan of J.W. Cooper on Facebook and following updates on Twitter at JWCOOPERBUCKLES.

"With the influence of social media being a necessity in today's business world and with so many new applications at the user's fingertips, I believed it was time to have our wearable and collectible art become available to those individuals who have yet to discover us. The source of inspiration for J.W. Cooper is not only our artists and designers, but discerning individuals who crave all that is enlightening, original and undeniably remarkable," says Rauchwerger.

About J.W. Cooper

For more than 30 years, J.W. Cooper has been surprising its loyal clientele. Having redefined the men?s and women?s accessory market with its luxury belt and buckle collection (offering more than 250 styles), J.W. Cooper is renowned for its niche merchandise mix of handmade, one-of-a-kind contemporary accessories, collectibles and custom items. Furthermore, the retailer represents unique lines of limited production by modern luxury brands such as ElfCraft, William Henry Studio and King Baby Studio.

To experience and shop the J.W. Cooper virtual boutique, please visit http://www.jwcooper.com. For additional information: 800.643.5773 or jwcooperbh(at)jwcooper(dot)com. Fan J.W. Cooper on Facebook. Follow JWCOOPERBUCKLES on Twitter.

For media inquiries, please contact Tammy Kollinger at RM2 Project at 305.921.9691 or email to: mailto:tammy(at)rm2project(dot)com.

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Moxie TM Reinvigorates Lipton Fresh Brewed Iced Tea Brand

New York, NY (PRWEB) August 22, 2011

To bolster Lipton?s position as an innovative leader in the premium fresh brewed iced tea market, Moxie TM, the international brand design and development firm, reinvigorated the Lipton Fresh Brewed Iced Tea brand for the food service industry. The brand platform provides a new visual language and voice that speaks to both consumers and operators, effectively serving as a game changer in the category while also introducing supporting creative for One-Step Prep Zero Calorie Fresh Brewed Sweet Teas.

Central to the redesign involved bringing the beverage?s attributes of ?fresh brewed? and ?iced tea? to the forefront so the product can build differentiation against other iced tea formats.

The redesign included a distinctive new logo and ?Drink Fresh? tagline from Moxie TM to visually communicate that this high-quality product is crafted ? not manufactured ? made fresh, naturally and is an extremely thirst-quenching beverage option. Moxie TM achieved this with the following design elements: use of refreshing cues such as a familiar glass of iced tea, which suggests the beverage was recently made; the crisp wave, relating to excitement, movement and exceptional flavor; golden brown tones of the tea in the glass to convey the idea of fresh brewed; the green tea leaf and clear droplet to showcase the drink?s superiority to liquid concentrate and that the freshest leaves are used in the implementation of the beverage by Lipton, the masters of tea. The redesign also included crafting the Lipton Fresh Brewed Iced Tea operator message: ?Lipton Fresh Brewed Iced Teas are Liquid Assets.? This helps communicate that serving Lipton Fresh Brewed Iced Tea makes good business sense for the operator.

?The core message is based on freshness, refreshment, and a better choice tea for food service operators and consumers,? said Tammy Vaserstein, Creative, Principal, Moxie TM, Inc. ?We delivered this message through real, non-complicated photography and the use of crisp, yet natural, tones of golden yellow, green and brown with appealing visual contrasts,? she added.

The look and feel of the creative for the One-Step Prep Zero Calorie Fresh Brewed Sweet Teas targets food service operators seeking a simpler, more cost-effective solution to providing one-step prep sweetened iced tea on premises and for consumers looking for a quality and refreshing beverage that is an alternative to soda. The design of the supporting creative for front of house and food service applications ? urn wraps, tent cards, window clings and other collateral ? conveys a ?better for you? option aligned with Lipton?s masterbrand look and feel via a new logo and a sun-drenched landscape of tea fields with the fresh tea leaf and droplet.

The primary elements on the signage for food service applications include the tea wave with the leaves, a simple glass of iced tea, and the Lipton Fresh Brewed brandmark.

Lipton?s new One Step Prep Zero Calorie Fresh Brewed Sweet Teas have been very well received in the market and fit right into the latest beverage trends. With calorie-posting legislation becoming more widespread, zero-calorie offerings are even more important to patrons and operators alike.

?If a picture is worth a thousand words, then the new brand program developed by Moxie TM tells an exceptional story of a fresh brewed iced tea experience where consistency of flavor and taste, coupled with the ease of preparation, is paramount,? says Eric Yoch, Senior Marketing Manager, Lipton. ?We?re confident that the design from Moxie TM will strengthen Lipton?s positioning in the fresh brewed iced tea market,? he added.

About Moxie TM Inc.

Moxie TM Inc. is an international brand design and development firm with offices in New York and Miami. For more information, visit http://www.moxietm.com.

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